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Trinity University of Asia (���Ҵ�ý) proudly launched the Institute of Business and Management (���Ҵ�ý-IBAM) on August 16, 2024. This new institute is poised to play a crucial role in advancing business and management education, as it sees the need to meet the growing demands of today’s dynamic industries. The launch event took place at the University Theater in the Student Services Center.

The program opened with Industry Spotlight, a panel discussion featuring five industry leaders. They provided valuable insights on trends and future directions in business, real estate, tourism, and hospitality. Their participation underscored the importance of aligning educational programs with industry needs.

University President Dr. Gisela DA. Luna highlighted ���Ҵ�ý-IBAM’s mission in her keynote address. “���Ҵ�ý-IBAM aims to bridge the gap between academic theory and practical application to prepare our graduates to not just participate in the industry but to innovate and lead. This institute reflects our dedication to staying ahead in today’s evolving business landscape,” she stated. “Our goal is to produce world-class graduates who will lead with integrity and innovation.” 

VP for Administration and Finance, Ms. Matilde C. Asuncion, announced the transformation of Ann Keim Barsam Hall into the Barsam Corporate Center (BCC). “The Barsam Corporate Center will be a hub for collaboration and innovation,” she said. “It will be a place where ideas are nurtured and brought to life.” The BCC features modern classrooms equipped with the latest technology, collaborative workspaces designed to encourage teamwork, and state-of-the-art facilities that support hands-on learning. Its sleek, contemporary design, with a glass facade, symbolizes transparency, inclusivity, and openness, fostering an innovative academic environment.

VP for Academic Affairs, Dr. Howell T. Ho, introduced the four schools under ���Ҵ�ý-IBAM: the School of Business and Accountancy (SBA), the School of Tourism and Hospitality (STH), the School of Real Estate Management (SREM), and the Graduate School of Business (GSB). “Excellence is the foundation of our educational philosophy,” Dr. Ho said. “Our programs foster strategic thinking, ethical leadership, and service excellence.”

Dean of ���Ҵ�ý-IBAM, Dr. Fernando V. Trinidad III, spoke about the institute’s emphasis on teamwork. “���Ҵ�ý-IBAM is more than an institute. It is a community built on collaboration and shared goals,” he said. “Together, we will drive innovation and prepare the next generation of leaders.”

The event concluded with a press conference and a networking session at the President’s Executive Lounge. Attendees engaged in discussions about future opportunities and collaborations.

The establishment of ���Ҵ�ý-IBAM marks a significant step forward for Trinity University of Asia. It is committed to equipping students with the skills and knowledge needed for leadership in a global landscape.